In the absence of a National Design Center we saw the need to establish a Creative Platform with
a vision to integrate design resources among the multi ethnic Middle East markets to develop
creative products. By introducing innovative thoughts in high-caliber manufacturers and using cross-industry alliances, we aim to create new design products.
Furthermore, enhancing brand strategies, by using marketing promotions will upgrade new industrial images. Our open Human Laboratories on Design Techniques will be the center of industrial design applications. In addition, we will also be facilitating academic exchanges in order to assist enterprises to conduct research and development. Our Integrated Service will be all assisted by an e-platform to facilitate international collaborations.